Joyce C. Hall, the man who started the company that would eventually become Hallmark in the early 1900s, was born and raised in David City.
Now, the Hallmark Channel, likely best known for its marathon presentation of Christmas-themed movies, is partnering with the Butler County Chamber of Commerce to decorate the local town square as Candy Cane Lane. The Oct. 30 event will include Santa Claus arriving in a 1910 Model T Ford, Hallmark revealed Tuesday.
The festivities are all part of the Hallmark Channel’s annual Hometown Christmas event.
Chamber President Kelcie Keeling during an interview with The Banner-Press’ sister paper, the Lincoln Journal Star, said that the Hallmark Channel is donating a sizable amount of money so that David City can buy all new Christmas decorations to replace ones that are multiple decades old.
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Keeling noted that Hallmark in the past has assisted the city, providing a $100,000 donation in 1982 that created a community fund.
“We're just so grateful that they’re coming back,” Keeling said.
See next week’s edition of The Banner-Press for an exclusive and complete story about Hall’s community impact, all celebration-related activities and additional details.