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Numerous area flower shops are readying for the rush as Valentine's Day approaches.

Blossoms Floral and Gift, 2630 23rd St., ordered 1,000 roses in preparation, 10-times more than what it orders in a typical week. Assistant Manager Amanda Jackson and the rest of the store's staff have been busy crafting floral arrangements leading up to the big day. She said most people put in their orders either the day before or the day of Valentine's Day.

“The day of Valentine's Day just comes and goes so fast,” Jackson said. “It’s a crazy holiday- is what it is.”

Marge Rinkol, owner of Flowers From the Heart, 1263 25th Ave., is also busy at work. But the family-run businesses of 27 years is no stranger to the season of love.

“Valentine's is always a busy time,” Rinkol said. “It’s an exciting, and a busy time.”

This year at Hy-Vee Floral Shop, Cyndi Jarecke said she ordered 15,000 roses for the store. That's a jump from 9,000 in 2011.

Rinkol said she's noticed the season is slightly less busy when the holiday falls on a weekend (it's on a Thursday this year). Jarecke said it's common for people to have flowers sent to their significant other at work when they're unable to go out and celebrate.

“People have more options on the weekend when they’re not working,” the Jarecke said.

Seasons Floral and Gifts, 2409 13th St., orders a couple thousand roses in about a dozen colors in preparation of the day. Designer Amy Bierman said the store begins prep work starting Feb.1 with planning and advertising. The majority of its orders are last minute as well, coming in on Feb. 12 or 13.

Along with roses, the store carries lilies, carnations, tropical flowers, daisies and mixed arrangements for those who want something a little bit different. While Mother’s Day is just right around the corner on May 12, Bierman said Valentine's Day is busier because of delivery quantities.

“With Mother’s Day, you can deliver all week,” Bierman said. “Where Valentine’s Day, they want it that specific day, which makes it a little bit more difficult for us.”

Those wanting something besides flowers are in luck. This year, Blossoms Floral is selling a new candy bouquet. These will be available for purchase along with other goodies at a pop-up shop inside The Broken Mug, 2200 28th Ave., which is open all day Valentine's Day. The new initiative comes from Mitchell Tucker, who took on ownership of the flower store from Renee Norris in December 2018.

"It's pretty hectic around Valentine's Day for sure - keeps everybody rolling," Tucker said about the season. "You don't know what you're going to get into. But we have all the girls that have worked here for a few years now, so we're pretty sure we'll be able to handle it."

Whatever may come in the future, the classic rose is here to stay.

“It’s a sign of love, flowers are always special,” Rinkol said.

Eric Schucht is a reporter for The Columbus Telegram. Reach him via email at

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Eric Schucht earned his bachelor's degree in journalism at the University of Oregon in 2018. He has written for The Cottage Grove Sentinel, The Creswell Chronicle, The Pacific Northwest Inlander and The Roseburg News-Review.

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